AdBrite vs AdSense
If you’re a website owner, you might be wondering how to make the biggest buck for your bang online. Selling text ads is a proven technique of making money from a site. Two of the most popular ad-serving services are AdBrite and Google’s AdSense.
I still get quite a bit of traffic to the Gmail spooler, so I decided to split test the two ad services. Each was randomly displayed with the a 50% chance of showing up. I reformatted both services to look similar. Here are my results (click for un-squished version):
First, you’ll notice that Google’s AdSense got less traffic overall. My guess is that is because more people have blocked the AdSense script. Despite this, Google took in more clicks overall. I assume this is because people trust the “Ads by Google” text and the ads were more relevant.
The real surprise comes with the earnings. I had AdBrite ads running on the page during the height of the spooler’s popularity, and all I can do is wonder if that earnings differential would have held up under much greater traffic.
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